MY JOURNALCOURIER: IT’S NOT JUST THE RICH AND FAMOUS SPLURGING ON LUXURY VACAYS
LUXURY VACAYS AN IN THING!
As the result of a new travel study, it shows that the luxury demographic is six times larger than marketers are currently targeting.
As travelers are demanding more high-end experiences, the luxury traveler is spending more and making more trips. Important to note it is not only the luxury traveler willing to pay for these types of experiences!
Luxury is defined as “an indulgence in something that provides pleasure, satisfaction, or ease.” While the rich may live a life of luxury year-round, the average Joes or willing to pay for a luxurious vacation.
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